One Afternoon Crafts · A Small Program for Craft Creators (From Jenna)
One Afternoon Crafts For craft creators
Looking for 2 creators · Summer 2026
A note from Jenna
online wax seal teacher

If you've ever wished someone else would handle the marketing while you just teach, that's literally what we built.

Hi, I'm Jenna. I run an online wax seal workshop, and I've been on the exact side of the table you might be on right now. I had the craft. I wanted to share it. I did not have the marketing arm. So I partnered up. Now I help my husband's small team fund other craft creators to record one course at a time. We pay you an upfront licensing fee, send monthly royalties on every sale our ads make, and handle every other piece.

$2,000
Upfront, $1,500 if licensing
/
+ Royalties
Monthly, on every sale
/
$0
Your risk
Tell me about your craft

Takes about 3 minutes

Jenna, founder and teacher
Jenna
Online wax seal teacher
+ One Afternoon Crafts partner
Here's the deal

Three things, in plain English.

When I first heard about this kind of arrangement, I wanted someone to just tell me what I was actually agreeing to. So here it is, with no fine print, no clever clauses, and no "we'll discuss that later."

one.

You get paid upfront, then on every sale.

$1,000 lands within seven days of signing, the other $1,000 the moment we approve your final recording. That upfront licensing fee is yours to keep even if it never sells a copy. After that, you earn monthly royalties on every sale our ads make, paid within a week of each month's end with a full report. If your course already exists, we skip the filming and the upfront is $1,500 instead.

two.

We handle the marketing.

Sales page, ads, ad spend, refunds, hosting, the whole stack. You will never write a marketing email or answer a refund request. The team behind this has been running ads for eleven years. They know the part most creators dread, and they take it off your plate completely.

three.

You keep teaching everywhere else.

We license this specific course. You keep your name, your audience, your future students, your other classes, and the right to teach the same craft on YouTube, Skillshare, Domestika, or in your own studio, forever. We're not asking for exclusivity over your career.

A little about me

Why I'm the one writing this page.

Jenna making a wax seal at her desk

I teach wax seal art online through a small workshop of my own. I started it because I love the craft, not because I had any plan to run a "business." For the first long while, I did what most craft creators do. I posted on Instagram, hoped people found me, and watched my course sit at maybe two or three sales a month.

Then my husband Vincent, who has run a Facebook ads agency since 2015, started helping me with the marketing side. The shift was immediate and a little embarrassing.

That experience is what made us start One Afternoon Crafts. Vincent's team has been running paid ads for course creators, authors, and education businesses for over a decade. They are extraordinary at the marketing part. They are not, themselves, craft teachers. So we built this small program to find creators like you, fund the recording, and run the course as a real product.

Most creators I talk to say the same thing I used to say. "I'm great at my craft. I'm not great at the rest." If that's you, this might be the deal you've been waiting for. Either way, I'd love to see your work.

~ Jenna
One Afternoon Crafts
Who's behind this

A small team, and you'll know all of us.

There's no faceless agency here. Three people touch your course, and you'll meet the ones who matter.

Jenna
Jenna
Creator, and your point of contact

I teach wax seal art online, and I'm the one who reads your application and hops on the Zoom. I went through this exact thing myself, so I know what's actually scary about it and what's not.

Vincent
Vincent
Paid ads · Growth Ninja, est. 2015

My husband, and the marketing side of all this. He runs the Facebook ads behind every course. He's run ads for course creators and authors since 2015, his longest-running client has been with him over eight years, and the average stays at least four.

Kory
Kory
Production, funnels & creative

The build side of the whole thing. Kory scouts new niches, helps shape your course outline, and edits your course videos. Then he builds the sales page, the funnels, the video and static ads, and the bonuses, upsells, and bumps that make it sell.

How we work

Two ways we can work together.

Whether you're starting from scratch or you already have a course, there's a version of this that fits. Pick the path that sounds like you. The creator deck spells out every term in full.

Path 1

Let's build it together

You have a unique craft, hobby, or skill and no course yet. We partner with you to create one.

We pay you $2,000 upfront in two installments, $1,000 before filming and $1,000 when raw footage is delivered, then license the finished course to sell through our paid ads. You film, we edit, produce, and build the entire course and sales page. You own the course outright, earn a royalty on every course our ads sell, and keep 100% of every sale you make to your own audience. We earn our money through the sales our ads generate. You approve the sales page and any ad creative before anything goes live.

Full deal terms, compensation structure, and what to expect are outlined in our creator deck.

View the creator deck
Path 2

You've already built it

You have an existing course and want to generate sales outside your own audience.

We pay you a $1,500 upfront licensing fee, then a royalty on every course our ads sell. You keep full ownership, continue selling to your own audience, and keep 100% of those sales. Nothing changes on your end. You approve how your course and likeness are used in our advertising before we run a single ad.

Full deal terms, compensation structure, and what to expect are outlined in our creator deck.

View the creator deck
How this actually works

From your first email to your monthly royalties.

one.

You apply

Takes about three minutes. You tell me about your craft and your portfolio, and how you like to teach. Keep it casual and honest, I read every application myself.

two.

We hop on a 30-min Zoom

If your application feels right, I book a Zoom call to walk through how it actually works. No pitch deck, no high-pressure energy. We figure out together whether the fit is real or not.

three.

You sign and record

You sign a one-page agreement, and the first $1,000 lands within seven days. You have 60 days to record your course. We send a shot list, simple recording specs, and a single point of contact for any questions along the way.

four.

We approve, you get paid

You send the final cuts. We review against the standards we agreed on in writing. Approved or one revision round. Either way, the second $1,000 lands the moment we're done, and once your course goes live, monthly royalties begin on every sale our ads make.

Who does what

A clean split, so nothing gets messy.

Most creator deals get awkward because nobody writes down who does what. Ours starts with this list, and we don't expand it without putting it in writing.

your side

You teach. That's it.

  • Record the course in your usual setup (phone is fine)
  • Send any sample materials we agree to feature
  • Deliver final cuts within 60 days of signing
  • Show up to one 30-minute kickoff Zoom
  • Be reachable by email during your recording window
our side

Literally every other thing.

  • Sales page, copywriting, design, hosting
  • Facebook and Instagram ads, plus ad spend
  • Email marketing, sequences, abandoned cart, all of it
  • Payment processing, refunds, customer service
  • Course delivery platform, video hosting, member access
  • Analytics, reporting, ongoing optimization for years
Things creators always ask

I get these on almost every call.

Wait, why are you doing this?
Honestly? Because we genuinely love this stuff and want more of it in the world. Crafts like papermaking, textile arts, bookbinding, and wax seals only stay alive when new people get to discover them, and most beginners never start. Not because they aren't curious, but because finding a good teacher and a clear first project feels like too much friction. Our whole purpose is to remove that friction and make real craft accessible to people who'd never have found it otherwise. More hands making things, with as little standing in the way as possible. The marketing side is simply how we get there. Vincent's team is good at that part and they need craft expertise to put behind it. And because I went through this exact thing myself with my wax seal workshop, I know how rare it is to meet a real marketing partner who isn't going to take half your revenue forever. So we built the version of the deal I wish I'd been offered three years ago.
What kinds of creators do you work with?
Makers, hobbyists, and artists in hands-on craft and hobby niches. Think papermaking, textile arts, bookbinding, wax seals, and anything similar. If you teach something tactile, creative, and learnable in a structured format, I'd love to hear from you. We stay selective, not because we're hard to work with, but because every creator we sign gets our full attention and ad budget.
Do I keep my course rights?
Yes, always. We license the right to sell your course through our paid advertising channels, nothing more. Ownership never transfers. You keep your name, your audience, your future students, and the right to teach the same craft on YouTube, Skillshare, Domestika, or in your own studio, the day after our deal closes. Whether we produced the course together or licensed it directly from you, it stays yours outright.
Do you sell to my existing audience?
No. We run paid ads to cold audiences on social media. Some of those people may have come across you before, but we never touch your email list, your social following, or any community you own. Your audience stays yours.
How and when do I get paid?
You receive your upfront licensing fee before we run a single ad. After your course is live, monthly royalties are paid within a week of each month's end for the previous month's sales, alongside a full sales report so you can see exactly what sold and when.
What if I already sell my course myself?
Keep doing it. We operate completely separately from your own sales channels, so you selling to your audience and us selling to ours don't interfere with each other. Your upfront fee and monthly royalties are entirely on top of whatever you earn independently, and you keep 100% of every sale you make to your own audience. We funded the production because we believe in the course, not to take a cut of your hard-earned sales. We only make money when our ads sell a copy. That's the whole deal.
Do I have to keep creating content after we sign?
Only if you want to. Once the agreement is signed and your course content is delivered, that's it. Occasionally we'll bring a new idea or resource to a partner to see if they'd want to shoot additional content, which is always paid separately. There is zero obligation on your end.
What happens if the ads don't perform?
That's our problem, not yours. You keep your upfront licensing fee regardless of how the campaigns perform, and we absorb all advertising costs and losses on our side. If a course doesn't find its audience through our ads, we regroup on our end. You're never on the hook for our marketing decisions.
What's the catch?
Fair question. The honest answer is we can't guarantee every course will perform. Paid advertising is never a sure thing, and some courses find their audience faster than others. What we can guarantee is your upfront licensing fee, paid no matter how our ads do. If a campaign isn't generating sales after a fair run, we'll eventually stop spending on it, because that's the reality of running on ad spend. What we're really doing is placing a bet on creators we genuinely believe in. We do our homework before we reach out, so if we're in your inbox, it's because we think your craft has a real audience and we're willing to put our own money on it to prove it. And since you own your course outright, nothing stops you from selling it to your own audience and keeping every dollar, no matter how our campaigns go.
What if my recording isn't approved?
We share the recording standards upfront, in writing, before you ever press record. If something is off, we send notes for one revision round before declining. Of the creators who pass the application stage, we haven't declined a course that was delivered on time.
How much recording time are we talking about?
Most courses are five to ten video lessons, totaling two to three finished hours. Creators typically spend eight to fifteen hours of actual recording, spread across two to four weeks. Editing is not your responsibility.
What equipment do I need?
A modern smartphone (iPhone 12 or newer, or any Android equivalent), a quiet room, and natural or basic ring-light lighting. If your craft needs a specific filming angle (overhead shots, close-up hand work), we'll spec that in the kickoff Zoom.
Can I be voiceover only, no face on camera?
Either works! Several of our highest-selling courses are voiceover with hands-on craft footage. If you prefer to be on camera, that's wonderful too. The only thing we ask is that you pick one style and stick with it through the course.
I'm outside the United States, am I eligible?
Yes! We work with creators in the UK, EU, Canada, Australia, the Philippines, India, and Latin America. Payment goes via PayPal, Wise, or international bank transfer in your local currency. You handle local taxes on your side.
How fast can this move?
From application to signed agreement is usually about two weeks. From signing to recorded course is 60 days or less. From application to your first royalty report is roughly three months for most creators.
Apply

I'd love to see your craft.

Three minutes, that's all it takes. Tell me about your craft, your work, and how you like to teach. If it feels like a fit, the next step is a quick call with me.

I read every one and write back within seven business days, whether or not we book a call.