01· cover
Path 1 · a note for craft creators

Let's build your course together, and skip the parts you hate.

From Jenna, a fellow craft creator.
Jenna
~ Jenna
WAX SEAL TEACHER
One Afternoon Crafts Summer 2026
02· what this is
In one paragraph

You have the craft. We have the marketing.

I'm Jenna. I teach wax seal art online, and I went through this exact thing a couple of years ago. I loved my craft and dreaded everything that wasn't my craft. So I partnered with a small ad team, my husband's agency, actually, and within months my workshop was a real business. Now we run a small program, One Afternoon Crafts, that does the same thing for other makers.

Here's the short version. You don't have a course yet, but you have a craft worth teaching. We pay you upfront to film one with us, then we edit, produce, and build the whole thing: the course and the sales page. We sell it through our ads and pay you a royalty on every copy. You own it outright, and you keep 100% of every sale you make to your own audience.

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03· the deal
The whole offer

Paid upfront, then paid again on every sale.

$2,000
Upfront, paid $1k + $1k
+ Royalties
On every course our ads sell
$0
Your out-of-pocket cost
Your first $1,000 lands before filming, the second when raw footage is delivered
You own the finished course outright, forever
You earn a royalty on every copy our ads sell, at a rate we agree on our call
You keep 100% of every sale you make to your own audience
We only make money when our ads sell your course
You approve the sales page and any ad creative before launch
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04· the team
The people behind this

Three of us. That's the whole company.

Jenna
Jenna
Course creator, One Afternoon Crafts partner
I teach wax seal art online. I'm the one reading your application and hopping on the Zoom if we're a fit. I went through this exact thing myself, so I know what's actually scary about it and what's not.
Vincent
Vincent
Founder, Growth Ninja (est. 2015)
My husband, and the marketing side of all this. He's run Facebook ads for course creators and authors since 2015. His longest-running client has been with him over eight years, and his average client stays at least four. He just runs the ads behind your course once it's live.
Kory
Kory
Production, funnels & creative
The build side of everything. He scouts new niches, shapes your course outline, edits your videos, and builds the sales page, funnels, ads, and the bonuses, upsells, and bumps that sell it.
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05· split of duties
Who does what

A clean split, written down in advance.

your side

You teach. We build.

  • Film the course in your usual setup (phone is fine)
  • Show up for one 30-minute kickoff Zoom
  • Send any sample materials we agreed to feature
  • Deliver raw footage within your filming window
  • Approve the sales page and ad creative
  • Be reachable by email while we produce
our side

Literally every other thing.

  • Edit, produce, and assemble the whole course
  • Sales page, design, copywriting, hosting
  • Facebook and Instagram ads, plus all ad spend
  • Email marketing, sequences, abandoned cart
  • Payments, refunds, chargebacks, support
  • Analytics, reporting, ongoing optimization
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06· the path
How it actually unfolds

From your first email to your monthly royalties.

one.

Apply

About three minutes, including a 15-second clip of you teaching one technique. The clip is what decides whether we book a Zoom.

two.

Zoom

Thirty minutes. Your craft, the standards, the timeline. No pressure and no pitch deck. Mutual fit or not.

three.

Sign & film

One-page agreement, first installment within seven days. You film; we send a shot list and simple recording specs.

four.

We produce & launch

We edit and build the course and sales page. You approve. The second installment lands, it goes live, and royalties begin.

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07· the fit
What I look for in an application

It's mostly about the 15-second clip.

What gets a yes

  • Visual, hands-on craft (printmaking, dye, fabric, paper, decorative arts)
  • Two or more years actively making the work
  • An end result a beginner can be proud of in a weekend
  • Comfortable on camera or in voiceover explaining a step
  • Your craft has range (you could teach five-plus end results)
  • Reachable, responsive, kind in correspondence

What's not a fit right now

  • Business, coaching, or lifestyle teaching
  • Language, music, or fitness instruction
  • Anything involving alcohol, weapons, or medical claims
  • Pure skill-teaching without a finished end result
  • Crafts requiring more than $1,000 of gear for a student
  • Anything still in the "thinking about teaching" stage
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08· real talk
The honest parts

The questions I get on almost every call.

"Do I keep my course rights?"
Yes, always. We license the right to sell your course through our paid ads, nothing more. Ownership never transfers. You can teach the same craft on YouTube, Skillshare, Domestika, or in your own studio the day after we sign.

"Do you sell to my existing audience?"
No. We run ads to cold audiences. We never touch your email list, your following, or any community you own. Your audience stays yours, and you keep 100% of every sale you make to it.

"What's the catch?"
We can't guarantee every course performs. But your upfront fee is yours no matter what, we absorb all the ad cost and risk, and you own the course outright. We're betting our own money on creators we believe in.

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09· next step
The next step is yours

If your craft can be taught on camera, I'd love to see it.

The whole thing takes about three minutes, including the 15-second clip. That clip is what I'll watch first, and it's what decides whether we hop on a Zoom together. Record it on your phone. Show me you teaching one technique to a beginner. Casual is fine. Real beats polished.
to apply
Reply to the email I sent you with your portfolio link and a 15-second clip, or write me anytime at quackwaxcraft@gmail.com.
~ Jenna
One Afternoon Crafts
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